Academy of Managed Care Pharmacy
Overview
An all-new brand informed by its members that creates opportunity for renewed membership engagement and thought leadership for AMCP.
Alluvus support
Research and marketing analysis to inform a renewed brand. Alluvus also partnered with AMCP team members to ensure brand execution could be supported internally across AMCP and its affiliates.
Our areas of focus
- Brand identity
- Brand launch strategy
- Support and training to ensure ongoing and cost-effective application of AMCP identity
Impact
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Meaningful connection with AMCP members
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Renewed website and digital marketing strategy
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25% reduction in marketing and communication costs
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Award-winning association rebrand