AARP Disrupt Aging
Overview
One of the greatest accomplishments of the past century is that we have nearly doubled our lifespan – but the way we think about aging remains stuck in the past.
Alluvus support
- Strategy and thought leadership
- Internal engagement
- Data visualization
- Creative execution


Impact
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A renewed understanding and appreciation of the value of living a longer and healthier life.
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Recognition of the challenges too many people face to realize the benefits of aging.
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Thought leadership across healthcare with a focus on AARP’s social mission.
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Negative assessment across online images has dropped from 28% in 2018 to just 10% in 2023.